Sales of immunity-boosting supplements always increase after a disease scare, whether it’s SARS, Ebola, or the winter cold and flu season. But a global pandemic that spans years? Game. Changer.
In 2020, sales of cold, flu and immunity supplements reached $5 billion for the first time, growing more than 50%. This means that 10% of all supplement sales in the United States in 2020 were for immune health support. Vitamins still dominate the market, but there is strong plant growth, as well as probiotics, which support immunity.
You know how well cold and flu supplements used to sell for a few months in the dead of winter? It’s now a year-round pursuit, and consumers see immune supplements as something akin to the new multivitamin.
“In 2019, pre-COVID cold, flu and immunity sales were $3.43 billion, but the category is now over $5.5 billion for all forecasted years. “, says Claire Morton-Reynolds, senior industry analyst for Nutrition Business Journal, “partly driven by the fact that immune health is now a 365-day category, not just seasonal.” This means a complete overhaul of how immune supplements are positioned and retailed, especially as immune health has overtaken “vitality” as the go-to phrase that resonates with shoppers.
Big Bold Health HTB Rejuvenate Superfood
Leave it to one of the smartest guys in the nutrition industry, Jeff Bland, Ph.D., to bring a new ingredient and immune rejuvenation concept to market. Himalayan Tartarian Buckwheat is the newest superfood ingredient, which is gluten-free and is believed to help train the body’s immune system, just as one might train muscles to be bigger, stronger and stronger. fast. SRP: $65.00
GoodBelly by NextFoods Immunity To Go Fast Melts
Probi Defendum’s Lactobacillus paracasei 8700:2 and Lactobacillus plantarum, HEAL9, probiotic bacteria strains have been shown in studies to decrease the duration and severity of colds. They can be poured straight into the mouth or poured into 4 ounces of water – stir to dissolve and go down the hatch. Flavored with natural strawberry flavor. SRP: $24.99
Natreve Wellness Immune Strength
This potent formulation contains the fantastic immune system primer, Wellmune’s brand name yeast ingredient beta-glucan, along with a series of premium herbal medicines like astragalus, echinacea, elderberry and reishi as well as vitamins A, C and D and a healthy dose of 25 mg. zinc. Plus, it’s non-GMO, gluten-free, soy-free, and vegan. The company also touts its bona fides as the first plastic-neutral and carbon-neutral wellness company. SRP: $29.99