The campaign will run over the next two months to increase awareness of the company’s Look Better and Fell Better product lines.
Cellular Goods PLC (LSE:CBX), the UK-based wellness company, has launched outdoor marketing campaigns in Manchester and London.
The campaign will run over the next two months and will feature ads to be displayed on more than 100 digital screens and high-impact print billboards in prominent locations. In addition, more than 20 digital screens will feature the advertisements at the health and fitness destinations of David Lloyd and Harbor Clubs in London.
The move is part of Cellular Goods’ nationwide marketing campaign which began with the release of a white paper highlighting the benefits of cannabigerol (CBG) and cannabidiol (CBD) used in its products and the start of product sales on Amazon Marketplace from February this year.
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The promotional campaign aims to reinforce Cellular Goods’ Look Better (skincare) and Feel Better (supplements) product lines. Ads will appear on different dates and durations on each placement.
“We are pleased to announce the start of our outdoor marketing campaign which will complement our ongoing national marketing campaign aimed at introducing our premium brand and products to a broad consumer audience. We are committed to continuing to offer marketing initiatives to not only continue to raise awareness about our brand, but also to teach Britain about cannabinoids and their potential to improve people’s well-being,” said Anna Chokina, Managing Director of Cellular Goods.
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