Equiti’s new market research unit was created to provide critical customer insights and market data to inform business decisions and guide the company’s global growth strategy and initiatives. .
Waleed will work with Equiti Group entities to conduct market research in new markets to help the company better understand market trends and the needs and preferences of existing and potential customers.
Iskandar Najjar, CEO of Equiti Group, said: âA customer-centric approach is essential to provide information that reflects the state of local markets. Understanding the needs and experiences of local markets will help our development, product and technology teams drive the design of new innovations and tailor our global product offerings to make them locally relevant. This will give Equiti a leading edge in new markets and, most importantly, provide a superior experience for our customers.
âInnovation with our local partners is essential for delivering relevant localized product, systems, payment methods, service and customer support offerings, as well as for the use of local communication channels.
âWith Waleed’s vast experience in market research and his global reputation for being an innovative and in-depth market researcher, we are very pleased to have him leading this key new role within Equiti. Group. “
Commenting on his appointment, Waleed Saleh, Head of Market Research for Equiti Group, said: âI am delighted to have the opportunity to lead Equiti’s market research at this exciting time in the company’s growth so. to take the next step in its global expansion strategy. .
âI will build on the existing high levels of trust and credibility associated with the Equiti brand, which is reflected in a preliminary market research conducted in the first quarter of 2021. The study involved over 300 quantitative CATI interviews with customers current and potential.
âI look forward to developing this function over time and consider myself fortunate to be working with some of the best experts and people in the business. “
Waleed Saleh has over 20 years of market research experience and has worked in various countries and regions around the world including the Middle East, UK, Europe and USA. He started his career as head of market research at Kantar in Dubai, then joined Millward Brown in London and progressed to management positions including head of qualitative research for the North Africa region at TNS Kantar, MENA Practice Leader for Market Vision Research and Vice President. for C + R research in the United States.