RAIPUR, India, February 11, 2022 /PRNewswire/ — Stratview Research, a Leader market research firm launched a report on false eyelashes market which provides in-depth analysis of market dynamics, current and emerging trends, industry forecasts and competitive landscape.
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How is the report useful?
The report has great utility for key decision makers and strategists in terms of accurate market insights, future growth opportunities, and key success factors.
Most importantly, the report analyzes the possible impact of COVID-19 on the market dynamics, which provides cushion against the uncertain business environment and helps streamline resources and investment decisions fruitfully.
What are the main market drivers?
According to the report, the false eyelashes market is driven by a multitude of factors, some of which are noted below:
- The growing popularity of personalized and unique looks among people.
- The easy availability of materials like rubber, polymers or acrylic materials, used in the manufacture of false eyelashes.
The report also includes growth rate estimates based on the intensity of drivers and restraints and provides users with several graphical illustrations of key information.
Fake eyelashes Market segmentation :
Stratview Research has segmented the market in the following 4 ways that meet the market data needs of multiple stakeholders across the industry value chain.
- type of product (Bands, Cluster/Accent, Individual and Others)
- Type of constituent (Natural, Synthetic)
- Distribution channel type (Online, convenience stores and hypermarkets and supermarkets)
- Region (North America, Europe, Asia Pacificand rest of the world)
Fake eyelashes Market overview
Market trends by product type
Based on product type, the market is segmented into band, cluster/accent, individual and others. Strip false eyelashes are estimated to account for the bulk of the market. The growth is attributed to their outstanding popularity among people, owing to their easy and quick wearing modes. These eyelashes are so user-friendly that they do not require any professional help and also come in different designs, which makes the whole lash line so beautiful. In addition, it is estimated that individual false eyelashes will experience a significant growth rate in the next five years. These lashes are available in simple and flared shapes, giving a natural yet dramatic look in the eyes of the consumer. Unlike strip lashes, this requires expert help because each lash or group of lashes must be applied individually.
Market Trends by Constituent Type
On the basis of constituent type, the market is segmented into natural and synthetic. Synthetic is estimated to hold the largest market share, being the leading segment in the coming years. These eyelashes are made of rubber, polymers or acrylic material, and are shinier, shinier, giving a more dramatic look. These lashes are available in a variety of thicknesses, curls, lengths, styles, hold curls appropriately, and are also inexpensive, making them the dominant segment of the market. Furthermore, the natural eyelashes segment is estimated to register a steady growth rate over the forecast period, owing to their soft texture, making them similar to natural eyelashes and ease of use during regular use. . These eyelashes are made from mink hair, human hair, sable hair or silk, and are lightweight and flexible compared to their counterparts.
Market trends by type of distribution channel
Based on the type of distribution channel, the market is segmented into online, convenience stores, hypermarkets and supermarkets. Convenience stores held the largest market share in 2019, and includes pharmacies, department stores and specialty stores. Majority of false eyelash users are very specific as to what shape and material they want to have that is why they usually prefer to buy them from stores rather than online merchants as they also get the help experts giving them the most suitable recommendations according to the taste of the consumer and an explanation of the application of the product. On the contrary, the online channel is estimated to be the fastest growing segment over the forecast period owing to its increasing popularity among consumers due to the convenience it offers. They also offer massive discounts on different occasions over the course of a year, making the products appealing to consumers, fueling the growth of the market over the next five years.
Which region offers the best opportunity and growth?
At the regional level, North America is estimated to represent the majority of the market due to the presence of a large number of manufacturers in the United States during the forecast period. Factors such as growing influence of TV, movie actors and social media, and permanent eyelashes which can last about two to three weeks are gaining popularity and are expected to accelerate the demand for the products in the regional market during of the forecast period. Furthermore, Asia Pacific is estimated to be the fastest growing region in the coming years, with China, India, South Koreaand Philippines being the major countries with the highest awareness of developing trends and beauty products in the regional market during the forecast period. Europe is also expected to offer substantial growth opportunities over the forecast period.
Impact of COVID-19 on false eyelashes Marlet
COVID-19 has brought an instant halt to many industries around the world. Lockdown norms in several countries quickly affected the global economy by affecting supply chain, production and market demand. The direct and indirect impacts of the pandemic have been integrated into this report.
To learn more about the impact of covid-19, get a free sample report here:
Who are the best market players?
After in-depth analysis of the market, the experts have listed down few key players and discussed the company profiles of the players below –
- Ardell lashes
- Blink Lash Store
- emma eyelashes
- GIANNI LASHES
- eyelash house
- Lemer Lashes
- Qingdao LashBeauty Cosmetic Co., Ltd.
- Royal Korindah
- XIZI eyelashes
What deliverables will you get in this report?
– In-depth analysis of the false eyelashes market.
– Detailed market segmentation.
– Analysis of the competitive landscape.
– Historical, current and future market size analysis.
– Industry trends, technologies and advancements.
– Growth and operating strategies adopted by key players.
– Potential segments/regions offering promising growth.
– Geographical presence of key players.
Related reports that might be helpful:
1. liquid eyeliner market
Liquid Eyeliner Market, by Type (High Quality, Medium Quality, Low Quality), Distribution Channel (Online, Offline) and Region – COVID-19 Impact Analysis and Forecast to 2026.
2. eyelash extensions market
The global eyelash extensions market report is segmented by product (strips, cluster/accent, individual, others), by constituent (natural, synthetic), by distribution channel (online, convenience stores, hypermarkets and supermarkets) and by region.
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