Home research company Veganz Group AG: Veganz and epap collaborate for market research innovation

Veganz Group AG: Veganz and epap collaborate for market research innovation

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Veganz and epap Collaborate for Market Research Innovation

Berlin, 24.05.2022 Veganz and epap are joining forces to jointly develop innovative market research for customer-oriented product development in the fast-moving consumer goods (FMCG) market. The exclusive two-year project aims to gain valuable shopper insights for further development of the vegan product portfolio via digitized receipts.

Veganz and epap collaborate

Veganz, a Berlin-based company, is known for its innovative variety of vegan products ranging from snacks to alternatives to meat, fish and cheese. From now on, the further development of the range should be even more customer-friendly with more emphasis on new and creative market research approaches.

To this end, Veganz is cooperating with the Hannover-based startup epap, which uses the app of the same name to enable paperless receipt and scanning of receipts. With receipts from over 90,000 stores in the app, epap creates an engaging foundation for innovative shopper research in line with the “Ask Your Customer” business philosophy.

“We are very happy to have a strong partner like Veganz on our side? Germany’s most innovative food brand? with whom we innovate in market research on the FMCG market. We help Veganz gain valuable new consumer insights through our software and infrastructure to drive cultural change in nutrition. At the same time, we benefit from many years of experience in the FMCG market, ? says Fabian Gruß, CEO of epap.

Moritz Möller, CMO of Veganz, says: “Our partnership with epap is an important part of our digitization strategy to better understand our customer segments. With epap, we have gained an innovative and agile partner to continue to meet all consumer needs for climate-friendly products in the future.

More information about Veganz and its products is available here.

More information on epap and market research with receipts is available here.

About Veganz Group AG

Vegan? Good for you, better for everyone? brand of foods of plant origin. Founded in 2011 in Berlin, Veganz has established itself as a European chain of vegan supermarkets. With a colorful and inspiring business philosophy, Veganz has succeeded in entering the vegan niche and setting the trend of plant-based nutrition in the market. The current product portfolio includes around 120 products in 17 categories and is available in more than half of European countries and over 22,000 points of sale (POS) worldwide. Additionally, the Veganz product portfolio is continually expanded to include innovative, high-quality items, and the sustainable value chain is constantly improved. For this commitment, Veganz was voted Germany’s most innovative food brand in an exclusive Handelsblatt 2021 ranking.

Media contact: Moritz Möller | [email protected] | +49 30 2936378 172

About epap GmbH
epap enables hyper-targeted market research and insights for product manufacturers based on daily evidence collected by consumers. The Hannover-based startup creates a direct feedback channel to its target group, especially for the FMCG and OTC brands: surveys are sent to specific audiences based on evidence and socio-demographic characteristics via the epap app. Respondents reply on the go in the epap app, with which they digitally manage their receipts and benefit from the automatic budget book. For its innovative approach, epap won first place at the 4th Startup Pitch organized by Markforschung.de and Consulting.de.

With epap, more than 650,000 receipts have already been received digitally at the checkout or subsequently scanned.

Media contact: Ruth Rottwitt | [email protected] | +49 152 275 383 81

02.06.2022 Dissemination of a press release, transmitted by the DGAP – a service of EQS Group AG.
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